The retail environment has undergone a reshaping, thanks to the advent of smart and technologies like interactive television, augmented reality, store based technologies, and image recognition. These innovations are known as ‚third wave’ as they are riding the peak of mobile and online shopping. Actually, these disruptive technology are set to create revolution in the retail sector. Amongst all these new tech tendencies, image recognition provides been mapped out as the emerging technology which has the potential to generate the highest impact on sales.
With image recognition technology cellular apps, systems and various other software can identify consumers from their facial features. Actually, this technology can also be used to identify different objects based on their features. Consequently the entire world has become a shop windows for the buyers where they are able to find direct link from the images of products imprinted on a billboard or in periodicals taking them to the web site or physical area of a retailer. Customers might have more personal encounter with this technology as it allows systems and software program to respond to an individual. This allows the buyers to get and also scan their desired products conveniently and quickly, which, help bridge the gap between on the web stores and physical shops. The technology enables the products and/ or website to be intuitive plus they react in an engaging way with the consumers. In fact, image recognition technology has the potential to become an authentic driving drive for the retail environment.
In conditions of product interaction, image reorganization enables buyers to create visual searches for the particular products they select at their gadgets. They are able to enjoy a fully individualized mobile or on the web retail experience while sitting in front of a device. This image recognition technology actually makes it easier for cellular and online customers to experience and interact with products. And each one of these can be completed by just scanning the image on their smartphone or tablet. Several brands are already using this technology because of their online and mobile consumers in order to make product searching more interactive and faster. In general, most of such apps allow purchasers to snap competitive price an image of the merchandise and search the e-commerce/ m-commerce listing and when the photo fits a similar product, the effect is produced to the consumers.
With such technologies suppliers will have enormous opportunities; nevertheless, the benefits of these technologies are however to be realized completely. Based on the recent market trends the experts possess opined that around 12% individuals are likely to be using image reorganization technology by 2014. The retail sales too will be considerable up, thanks to these technologies. Image recognition technology also makes on the web transactions safer by enhancing the security perspective of on the web or mobile payme.